HTC Announces The HTC U Ultra And U Play, It’s All About U


The HTC U Ultra and U Play are all about U and here’s why

From its learnings, it will be able to suggest that you dress warm and leave for work earlier on a snowy day or remind you to charge your device if it figures you need more power to last until you get home.
Unlike other personal assistants like Google Assistant and Amazon Alexa or Siri, it can recommend the perfect restaurant when you’re away for the weekend without the need to ask it. Google Now can do something similar based on location, but HTC Sense Companion will do it intelligently based on your habits.

Last year so many new devices made it to the market, all trying to bring something new and unique to the table. Some offered a fast charging feature, better camera, dual displays, dual lens cameras, the list goes on.

Coming back from CES, we saw a trend in the use of AI (like Amazon Alexa), in order to make peoples’ life easier by allowing them to connect to smart things and interact via voice. I think HTC have thought about it and cleverly added it to their device in a meaningful way.

Both the U Ultra and Play now feature an ultra-thin yet durable liquid surface coloured glass design that HTC said it’s the result of two years of development.  As thin as the devices are, the glasses were melted (as you would), to curve the edges.

The glass body is great and looks really nice from all angles, however, one thing I have to mention here is how much of a fingerprint magnet it is.  HTC used glass because it expands the colour options they can offer beyond the basics of that of a metal body.

HTC are using a new machine learning system or an AI called HTC Sense Companion, built to be a personal companion that will learn from you. It will be part of your device and life, learning about your schedule, location and other user habits.

The HTC U Play running on a MediaTek Helio P10 Octa-core processor with a 64-bit configuration coupled with 3GB of RAM and its storage can also be expanded by up to 2TB with a microSD card.

Both devices use a USB Type-C connector for charging, data transfer and headphone – no 3.5mm headphone port present.  No word on pricing yet, but the U Ultra and U Play will be available from Carphone Warehouse. Stay tuned for our full review when we get our hands on it.

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